For automobile companies, various new and even conflicting priorities have been brought about by shifting consumer habits and expectations, new laws, technology, and social pressure for sustainability.
In this environment, automotive organizations must balance the need for new investments in software, data, and cloud while facing mounting pressure to cut costs and preserve cash. They must adapt the way they serve the customer, while maintaining traditional sales and service models. And they must form strategic partnerships to enable themselves, and the industry as a whole, to accelerate innovation and drive multiple transformations in parallel.
Today’s automotive companies face never-before-seen difficulties. How are they going to achieve the future they desire?
The automotive business is changing quickly due to reasons like the digital revolution and the climate catastrophe. Today’s average automotive firm must navigate electrification and the drive to sustainability while transitioning from a producer or assembler of components to a software and technology company.